7-up sued for false “natural” claim

A few weeks ago, I brought up the fact that Cadbury Schweppes had incorrectly decided to label their soda 7-up as “natural” even though it contains High Fructose Corn Syrup. Apparently I wasn’t the only one to believe that their claim lacked…shall we say…any modicum of credibility.

The Center for Science in the Public Interest has decided
to sue Cadbury Schweppes over this fact:

“Pretending that soda made with high fructose corn syrup is ‘all natural,’ is just plain old deception,ˮ said CSPI executive director Michael F. Jacobson. “High fructose corn syrup isn’t something you could cook up from a bushel of corn in your kitchen, unless you happen to be equipped with centrifuges, hydroclones, ion-exchange columns, and buckets of enzymes.ˮ

Personally, I don’t care if a company puts HFCS in their soda or not. With proper education and information, consumers will eventually be the ones who either accept or reject the sweetener. However, claiming that HFCS is a “natural” product is so laughable, that it’s difficult for me to believe that this claim was anything other than calculated. Good for the CSPI for calling Cadbury Schweppes bluff on this matter. It will be interesting to see how the FDA and the Corn Refiner Association responds to this.

Technorati Tags: High Fructose Corn Syrup, Drink, Soda, 7-up

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