A Water Café

I…I…I don’t know what to say to this:

At Via Genova, the fare runs to cold Italian sandwiches, salads, desserts and Hawaiian coffee.

Then there’s the water. As the cafe’s ad says, it’s the “ultimate hydration station.”

The stock comes from 15 countries on five continents and costs from $4 to $55 a bottle. The menu provides a bit of history for each brand, and discloses its pH and “total dissolved solids” content. Several of the bottles are corked.

I’ve first hand experience in finding out that there are taste differences in water. But there is something perverse in selling water as a prestige item.

tags technorati : water


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