Those of you who fall into the “Gen X” generation will remember the old Reese’s Peanut Cup Commercial. Two people (one carrying chocolate, the other carrying peanut butter) would collide, person A would then say “You got peanut butter in my chocolate!” Person B would then say “You got chocolate in my peanut butter!”. They would then taste their new treat and wonder at the marvel they had created.
I can’t help but think of this commercial in reading the posts that are covering the internet about Nestlé trying to patent a new coffee/beer brewing process. From a press report:
A drink somewhere between coffee and beer could soon be on the menu. Nestec, part of the Nestlé empire in Switzerland, has filed patents in every major market round the world on a “fermented coffee beverage” that pours and foams like beer, but smells of strong coffee and packs a concentrated caffeine kick.
The beverage is made in a similar way to beer, but fine-tuned temperature control stops the formation of ethyl alcohol. So the new drink could go down well with people who want a long tall pick-me-up while driving.
So it’s not an alcoholic beverage.
Which is nice, because that particular kind of beverage had already been sold on the market here in Seattle.
Thanks for the heads up Jack!
Technorati Tags: Food and Drink, Coffee, Beer, Nestle