Fake Meat

I’m not exactly sure I can get my head around this, so let me see if I can get this straight.

They are trying to create a more realistic “fake” beef and chicken meat. They are doing this by using a “proprietary blend of vegetable and meat protein”.

The addition of meat protein immediately removes this as a product for the veg-head crowd, leaving the product to be sold to us omnivores. As an avowed omnivore, I look at this product and think “I could have this amalgamation of soy and meat protein…or…I could have the real thing.”

Guess which choice I’m making.

I get that they’re trying to provide a product with less calories, less fat and less cholesterol. But the idea of it (not to mention the marketing pitch within the press release) strikes me as ludricrous.

via Slashfood

Technorati Tags: food, fake+food,


Tags: