Growing up in the hunter’s haven that is Western Pennsylvania, I find this news a bit curious:
If a day’s activity calls for a fishing rod or a hunting rifle, a beer cooler may be nearby too.
Miller and Anheuser-Busch intend to get their brands into those coolers by targeting the 65 million outdoor sportsmen and women in the U.S. with new camouflage cans and related promotions.
Ah yes, guns and beer. Nothing can go wrong there. Nope. Not at all.
I sense a trend here, with other large scale breweries aiming their advertising at high risk markets. Soon, Coors will start marketing towards Airline Pilots and Heineken will aim at Lindsey Lohan.
Thank you. I’m here all week! G’ Night!!