One of the several points I disagree with corporatists is how vehemently some companies protect their trademark. While I agree that these companies are required to do so legally, morally speaking it still doesn’t make it right. Sometimes, in fact, their behavior seems downright silly.
Take for example, this story.
The company wants an injunction to prevent publisher Simon & Schuster Inc. from using Hershey-owned images to market “Hershey: Milton S. Hershey’s Extraordinary Life of Wealth, Empire and Utopian Dreams,”
Here’s the kicker: Hershey’s does not object to the content of the book, nor to the use of the word “Hershey” in the books title. Just the pictures of the candy bars.
Can someone please let me know why? By the company’s own account the content is fine, the use of the company’s name is fine, but the pictures of the candy-bars, invented by the guy who runs the company, is off limits? This makes zero sense to me.
Hersheys is quickly becoming one of my least favorite companies out there.