Kraft does something right!!! HFCS and the “All-Natural” label

My heart – It’s all a flutter!

My beliefs in corporate responsibility have been challenged!

My faith in Kraft has been restored!

Well, not really. I’ve never had faith in Kraft. But they have done a good thing recently which should be addressed.

Some of you out there may have heard about the woman from Florida who recently filed suit against Kraft over their Capri Sun product. Her contention was that Capri Sun’s use of “All Natural” on their label was deceptive and misleading, due in large part to the vast amount of man-made high fructose corn syrup used in making the children’s drink.

Today, Kraft responded to the news and subsequent bad publicity by announcing that within two weeks time, they will start producing labels without “All Natural” on the package. Of course they also say that this has been in the works for the past year, and that this announcement is not a direct response to the lawsuit. This seems logical to me, but a tad coincidental.

At any rate, Kraft is doing the correct thing here. High fructose corn syrup is a man-made product. It’s use in a product seems to run counter to the “All Natural” ideal.

Isn’t that right 7up?

tags technorati : Kraft High Fructose Corn Syrup


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