In the course of a slapstick comedy, it’s often funny to watch someone slipping on a banana peel. When the same person immediately slips on yet another, entirely new banana peel, it brings me to the point of outight chortling. Such is the flavor of my schadenfreude in regard to the latest McDonald’s news events.
First it was their admission that their french fries have more trans fat in them than initially thought. Now? Now it’s the fact that they use that wheat and dairy ingredients are used to flavor the french fries, a claim not previously made.
It cannot be a good week at McDonald’s corporate PR office.
The question is: Why does this matter?
If McDonald’s would quit trying to be something they are not, this wouldn’t be an issue. But as they desire to be all things for all people, they end up making promises that they can’t keep. Like the promise they made in 2002 to reduce trans fat in their products. When their chicken strips failed to meet their promise, McDonald’s was sued, and later settled out of court. Get ready for another suit, as French Fries were not indicted in the initial settlement.
The Dairy and Wheat bit, I’m not sure how much this will affect McDonald’s , as the new information is apparently in response to new FDA requirements in regard to labeling. However, if anyone can prove that McDonald’s advertized their fries as gluten-free, rest assured there’s another lawyer with The Golden Arch’s name on them.
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