Nickelodeon Reduces Junk Food Marketing to Kids

It gets curiouser and curiouser. From Reuters:

NEW YORK, Aug 16 (Reuters) – Viacom Inc’s children’s television network Nickelodeon will limit use of its licensed characters on food packaging for products that do not meet certain health criteria.

Nickelodeon’s announcement comes after some of America’s largest food and drink companies, including McDonald’s Corp, the Coca-Cola Company and PepsiCo Inc, last month said they would put stricter controls on advertising aimed at children under 12. Nickelodeon said its policy will become effective with new licensing agreements in January 2009, according to a letter on Wednesday from president Cyma Zarghami to Rep. Edward Markey, a Massachusetts Democrat and chairman of the House telecommunications committee.

To reiterate the point from this post, I really do think there are some back room deals going on. If there is, the public should be informed of what is being said. Yeah, it makes me sound like a tin-foil hat wearin’ looney, but I can’t shake this feeling that the public is being intentionally left out of this debate.


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