One Bottled Water Question Answered

Here’s a bit of proof that there are some people out there who believe that bottled water is a luxury that can be shed when money becomes tight. From the LA Times:

…sales of bottled water have fallen for the first time in at least five years, assailed by wrathful environmentalists and budget-conscious consumers who have discovered that tap water is practically free. Even Nestle, the country’s largest seller of bottled water, is beginning to feel a bit parched. On Wednesday, it reported that profits for the first half of the year dropped 2.7%, the first decline in six years.

The biggest loser? Water.

“It’s an obvious way to cut back,” said Joan Holleran, director of research for market research firm Mintel. “People might still be buying bottled water, but you can bet that they’re refilling those bottles.”

Call me a bit cynical, but I believe that the environmental message of the ills of bottled water are not as effective as simple budget concerns. Part of me believes that if the economy improved overnight, bottled water would see sales increase.

But this belief is mostly because I’m a bit cranky this morning.