One Reason Why Mint is Colored Incorrectly

Yes, I have a problem with people using good food coloring in their mint products (mint oil is clear, not green). But in talking with a representative from Rogers’ Chocolate, this anecdote was given.

Rogers’ offered a mint ice cream sans green food coloring. The sales were okay, but could have been better.

After some internal debate in their offices, they decided to color their ice cream green…

..and sales for their mint ice cream increased twenty-fold.

More than anything else, this tells me that people need to get out of their minds that mint is supposed to be green. Because the public wants the mint to be green, so the ice cream companies oblige.