Supermarket Finds: Krusteaz Key Lime Bars

Key Lime Bars Hello, and welcome once again to America’s Favorite Daytime Fun Show – Kate’s Supermarket Finds.

It’s here where I bring home a product that I find odd or peculiar, often due to some labeling malfeasance. These products often wish to take advantage of a consumers ignorance and lack of label reading, and promise tastes and flavors that they can’t possible deliver. In the past, I have discovered Macaroni and Cheese made without cheese, Pistachio Puddings made primarily with almonds, and a guacamole dip made without avocados.

Today the product is Krusteaz Key Lime Bars. According to the front of the box, it’s “Naturally Flavored”, giving the impression that key limes are in the ingredient list.

However, upon examining the label, we discover:

Key Lime Filling Ingredients: Sugar, food starch-modified, canola or soybean oil, natural flavor, citric acid, salt, malic acid, yellow 5, yellow 5 lake, yellow 6, yellow 6 lake, blue 1

Not only are there no key limes any where within the “key lime” filling, but no mention of any sort of limes! As for the “natural flavor”? We’ll just have to presume that this is some sort of mystery ingredient for now.

And is it just me, or does the name of the company sound as if it’s owned by this man?

I so love the supermarket, where nothing is ever as it seems.

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