I think Mr. Levine hits the nail on the head:
So maybe it’s time to move on and let Rachael be Rachael. If she’s not for you, that’s okay. She clearly taps into something primal in her audience’s psyche, and that is clearly good enough for Rachael and her millions of fans. And you’ve got to give her credit for not trying to be something she’s not. There’s not an ounce of pretension in her shredded cheese bag.
She’s not the cultural food antichrist. There are plenty of famous, successful people in our culture who are far more deserving of our scorn and derision. Like, say, Paris Hilton.
You could almost say this about nearly ‘Food Personality’ on television. Rocco DiSpirito, Paula Deen, Bobby Flay, all have their detractors. But they do have their fans and if these folks get their fans to think about food and its context, who’s to complain? There’s very few food folks on television who don’t deserve some measure of recognition.
Except for Sandra Lee. Next to Ms. Lee, Rachel Ray is James Beard.