Accidental Hedonist

Dear Kraft,

I realize that not many people can read or write the Aztecan language of Nahuatl. But it’s worth remembering that the term ‘guacamole’ comes from that historic language.

And if you dig just a bit deeper, you can find out that ‘guacamole’ is a hybridization of the Nahuatl term AhuacamOlli/ahuaca-mulli, which literally translates to avocado (Ahuacatl) sauce (mole/mulli).

So yeah, when you don’t put avocados in our avocoado sauce, you’re bound to tick off a few of us, not to mention it makes you look a tad bit uncaring because you’re not really following the spirit of the consumer trust, even though you’re following the letter of the law.

Oh, and just because other companies do it doesn’t mean you have to. If Mission Brands jumped off a bridge, would you jump off as well?

Just thought you should know.

Love,

Kate

Technorati Tags: Kraft, Guacamole

In my never ending quest to call BS on the products that mega-corporations tend to foist upon the consumer market, I bring you the latest discovery found in my local supermarket.

In this picture is a jar of Mission brand Guacamole Dip (with garden vegetables). Here is their ingredient list:

Water, Canola Oil, Modified Food Starch, Tomato Paste, Maltodextrin, Contains 2% or less of: Avocado Powder, Dehydrated Onion, Partially Hydrogenated Soybean Oil, Garlic Powder, Bell Pepper, Spices, Whey Protein Concentrate, Salt, Natural and Artificial Flavors, Worchestershire Sauce Powder (Corn Syrup Solids, Salt, Caramel Color, Garlic, Sugar, Spices, Soy Sauce Solids [Naturally Fermented Wheat and Soybeans, Salt, Maltodextrin, Caramel Color], Tamarind, Natural Flavors), Citric Acid, Chili Pepper, Lemon Juice Concentrate, Lime Juice Solids, Sugar, Glucono- Delta-Lactone, Xanthan Gum, Sodium Acid Pyrophosphate, DATEM, Lactic Acid, Monosodium Glutamate, Yellow #5 & Blue #1.

Notice anything missing?

Say…avocados? Oh sure, approximately 2% of the product is Avocado powder, but avocado powder is no more an avocado than corn flour is a corn.

I will be gracious enough to say that tomato paste, bell peppers, and garlic does constitute some measure of what one could call “garden vegetables”. But guacamole without avocados? This is a first.

I should also note that this product cost me 3 bucks. For easily half that cost I could pick up an avocado, a tomato, and a lemon, and create a nice basic guacamole that would taste far better than this little jar of non-avocado havin’ pseudo guacamole.