Tag Archives: Jack in the Box

McDonalds and Quality

Thanks for those of you who e-mailed me the latest news in the comic opera that is McDonalds and their need to be loved by all.

Yes, putting nutritional information on their wrappers is a good thing.

Yes, McDonalds using organic coffee is an interesting choice, and hopefully indicative of other choices to come.

I’ve even noted the Golden Arches touting their quality, which is all well and good if you don’t realize that “quality” is defined by the company and not by the customers.

But none of this changes the spots on the McDonalds Leopard. They are still a fast food restaurant. All of their low selling yogurt parfaits, and their chemically treated apple slices do not change this fact.

Don’t get me wrong, I don’t hate the food at McDonalds. I don’t choose to eat it, but I also don’t raise my nose at those who do. Choices are everyone’s responsibility afterall.

What I do have a problem with is their denial of who they are. Burger King, Wendy’s and Jack in the Box don’t go out of their way to try to promote how healthy they are. Why? Well because they’re not. In fact, the most press that Burger King has gotten over the past year has come from new products that push the envelope in calories and fat.

My point is not a new one.McDonalds is a fast food restaurant. They should stop trying to pretend otherwise.