…or stupidity, I can’t decide which.
The fast-food chain, which in 2006 achieved the No. 6 ranking among the top 100 U.S. chain restaurants by promoting its menu to Americans as authentic Mexico, is doing an about-face south of the border.
In its first store in Monterrey, which opened last month, Taco Bell is advertising itself as quintessentially “American,” with a menu that offers french fries and soft-serve ice cream.
And the Americanized taco – the crunchy, meat-filled corn shell sold in San Diego and other U.S. cities as a Taco Bell taco – has been renamed a “tacostada” in Mexico. It’s a made-up word that is a play on tostada, which for Mexicans is a hard, fried disk of cornmeal always served flat, with toppings.
Oh there is so much irony to enjoy in this article, but the “tacostada” is the clear winner.
And who knew that they marketed themselves here in the U.S. as authentic? With Mexican immigration reaching areas as far away as Maine and Seattle, does anyone really believe that Taco Bell is authentic? Or is Yum brands that delusional?