To the Bottle

There are times when I believe myself to be a complicated person. I tend to over analyze situations, and look for subtext in anything from books to every day conversations. I put a fair amount of time into thinking about my philosophy surrounding all things food and drink.

And then? Then there are moments when I realize that I enjoy the little things…things deemed “unimportant” by the food illuminati. For example: Liquor Bottles. I love ‘em.

Not all of them, mind you. They have to have a certain aesthetic about them. They may be distinctive in some way (like the Disaronno bottle with all of it’s sharp angles, or the conical shape of the bottle of Galliano). Or perhaps they may have very simple lines to them (such as a bottle of The Glenrothes).

I’m also attracted to bottles that illicit some measure of nostalgia. Strega Liqueur does this well with their labeling, which I think works very well with what is typically a very generic bottle design. Bulleit Bourbon uses a bottle which seems steeped in the lore of the past.

I’m not the only one who shares this affinity towards bottles. Malt Advocate magazine recently had a cover story based on this topic in their Third Quarter 2007 issue, where they start their article by writing:

Remember that feeling of letting a cool, heavy whisky bottle slip out of a new carton, cradling it in your hands, slowly rotating the bottle round to examine the thick, vellum label, watching the color spill from the bottle when held up to the light? Remembering the thrilling zip of rupturing the seal perforation?

I’m no psychologist, but my guess is that there’s enough information in the above passage to make Freud blush. This…this is the level of obsession that I have with packaging.

I will admit to purchasing liquor based off of the bottle alone. My recent purchase of Maraschino was based off of which bottle looked better. Most of the herbal liqueurs I have purchased were decided on the fact that the bottles looked like they had a tradition to them.

Does this make me weak? Does this make me shallow? *shrug* I don’t know.

But I do know that the bottle of Sortilège that I purchased on my recent trip to Canada looks really spiffy in my liquor cabinet.