Whaaa??? Lying our way to svelteness

As per our conversation on weight loss yesterday, comes this tidbit of an item:

A team led by psychologist Elizabeth Loftus of UC Irvine found that it could persuade people to avoid fattening foods by implanting unpleasant childhood memories about the food — even though the event never happened.

Is this where we’ve ended up as a food culture? Are we so frightened and scared about obesity that we’re willing to alter our minds?

My mind, once again, is boggled by the lengths people will go to…both scientists and consumers…in order to lose weight.

Tags: , ,