What’s Missing from this Picture?

Mission GuacomoleIn my never ending quest to call BS on the products that mega-corporations tend to foist upon the consumer market, I bring you the latest discovery found in my local supermarket.

In this picture is a jar of Mission brand Guacamole Dip (with garden vegetables). Here is their ingredient list:

Water, Canola Oil, Modified Food Starch, Tomato Paste, Maltodextrin, Contains 2% or less of: Avocado Powder, Dehydrated Onion, Partially Hydrogenated Soybean Oil, Garlic Powder, Bell Pepper, Spices, Whey Protein Concentrate, Salt, Natural and Artificial Flavors, Worchestershire Sauce Powder (Corn Syrup Solids, Salt, Caramel Color, Garlic, Sugar, Spices, Soy Sauce Solids [Naturally Fermented Wheat and Soybeans, Salt, Maltodextrin, Caramel Color], Tamarind, Natural Flavors), Citric Acid, Chili Pepper, Lemon Juice Concentrate, Lime Juice Solids, Sugar, Glucono- Delta-Lactone, Xanthan Gum, Sodium Acid Pyrophosphate, DATEM, Lactic Acid, Monosodium Glutamate, Yellow #5 & Blue #1.

Notice anything missing?

Say…avocados? Oh sure, approximately 2% of the product is Avocado powder, but avocado powder is no more an avocado than corn flour is a corn.

I will be gracious enough to say that tomato paste, bell peppers, and garlic does constitute some measure of what one could call “garden vegetables”. But guacamole without avocados? This is a first.

I should also note that this product cost me 3 bucks. For easily half that cost I could pick up an avocado, a tomato, and a lemon, and create a nice basic guacamole that would taste far better than this little jar of non-avocado havin’ pseudo guacamole.


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