I mentioned this in the comments of the previous post, but I think the numbers are fairly important…
Some quick numbers, on why Coke would use HFCS over sugar.
Annual US Per capita consumption of Coke in servings: 411
People in the United States: 297,890,000
Servings of Coke in the US, per year: 122,432,790,000
How much a 5 cent cost increase in sweetner, per serving, would affect the bottom line of Coca Cola: $6,121,639,500
How much a penny cost increase in sweetner, per serving, would cost Coca-Cola:
$1,224,327,900
How much 1/10th of a cent increase in sweetner, per serving, would cost Coca-Cola:
$122,423,790. Still nothing to sneeze at
That’s a cost saving in the billions over years time. Of course, what Coke doesn’t tell you is that your tax dollars are supporting their profit margins. You can thank Corn subsidies for that.
UPDATE: For more explanation on the Government’s role in Corn and Corn Syrup, read this article.
Additionally, Per Capita consumption of Coca Cola can be found in any of their company annual reports.
Technorati Tags: Food and Drink, Coca-Cola, Corn Subsidies
