For those who didn’t already know, I have a new book coming out here in 2012, entitled Sweet Tooth: The Bittersweet History of Candy. This means that this year is one where I will be forced to promote myself and my book, and do it in such a way where the results lead to more sales than my first book, 99 Drams of Whiskey.
I’ve never been one to foist myself upon others. This is a character flaw if one is intent on making a living in a publishing world where promotion and *shudder* marketing are almost a requirement. So I find myself at a crossroads, one where I have to find a happy compromise with myself. It has to be a compromise where I don’t sacrifice my core principles, one of which includes not insinuating myself where I’m not wanted through promotional campaigns and e-mail spam.
One of the ways to do that is to promote in my own neck of the Internet woods only, meaning on my own web pages and social media feeds. The goal is to generate enough interest to help with sales of the book, something that’s quite difficult to do in the current market environment.
So, here’s the thing – if you want to review the book, and wish for an advanced copy, send me an e-mail here at KATE AT ACCIDENTALHEDONIST DOT COM. If you do this, I will promise you full access to myself, meaning that while you’re reading the book, and there’s something that I’ve written that intrigues you, confuses you, or excites you, I offer myself (via e-mail, twitter, and Facebook) to follow through with you on that. I would rather work hand in hand with book reviewers, than have one go off believing I was writing the next Julie and Julia (which happened several times with 99 Drams).
Sweet Tooth itself is a bit of a different book than 99 Drams, as it starts innocently enough, but enters territories that show the darker side of history of sugar and chocolate. The basic question that results from the book is “How do we, as adults, come to terms with a luxury commodity that is being sold to us and our children as an innocent treat, when the reality is that there are makers of candy who put greed over the greater good?” My research into candy led me to areas that were unexpected, and conclusions that were quite distant from where I thought I would end up. My only hope is that I did the subject, as well as the conclusion I came to, enough justice.
At any rate, this is what I am proposing, and if it sounds interesting to you, let me know, and I will forward the publishers your information. Over the course of the next several months, you’ll see more information surrounding this, as I try to do something different in regards to promotion, writing, and trying to find my way in a very unstable publishing world.