Ivory Latta Net Worth: How Much Has She Earned in Basketball?

Ivory Latta made a name for herself with her skill, energy, and leadership on the basketball court. From a standout college career at North Carolina to a decade in the WNBA, she built an impressive legacy. But beyond her game, many fans wonder how much she earned over the years.

Estimates suggest Ivory Latta’s net worth is around $5 million, coming from her WNBA salary, overseas contracts, and coaching roles. Let’s take a closer look at her financial journey and how she made her money in and beyond basketball.

Ivory Latta’s Basketball Career and Achievements

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Ivory Latta‘s basketball career is a testament to her exceptional talent, resilience, and leadership both on and off the court.

Early Life and High School Achievements

Born on September 25, 1984, in McConnells, South Carolina, Latta demonstrated a prodigious talent for basketball from a young age. At York Comprehensive High School, she became the all-time leading scorer in South Carolina high school basketball history, amassing an impressive 4,319 career points.

Her outstanding performance earned her WBCA All-American honors and MVP recognition at the 2003 WBCA High School All-America Game, where she scored 17 points.

Collegiate Career at the University of North Carolina

Latta’s success continued at the University of North Carolina at Chapel Hill, where she played for the Tar Heels from 2003 to 2007. A dynamic point guard, she led her team to two consecutive NCAA Final Four appearances in 2006 and 2007.

In her junior year, she was honored as the 2006 National Player of the Year by multiple organizations, including ESPN.com and the USBWA. She also received the Nancy Lieberman Award as the nation’s top point guard the same year. Latta concluded her collegiate career with an impressive average of 16.6 points per game.

Professional Career in the WNBA

In the 2007 WNBA Draft, Latta was selected 11th overall by the Detroit Shock. Throughout her decade-long professional career, she played for several teams, including the Atlanta Dream, Tulsa Shock, and Washington Mystics.

Latta was recognized for her scoring ability and leadership, earning WNBA All-Star selections in 2013 and 2014. She holds the Washington Mystics’ franchise record for the most three-pointers made in a single season, with 81 successful shots during the 2014 campaign.

Ivory Latta’s Sources of Income

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Ivory Latta’s financial portfolio is built upon multiple income streams derived from her basketball career and related ventures:

• WNBA Salaries: Throughout her 11-season tenure in the WNBA, Latta played for teams such as the Detroit Shock, Atlanta Dream, Tulsa Shock, and Washington Mystics. While WNBA salaries are modest compared to their NBA counterparts, Latta’s consistent performance ensured a steady income during her active years.
• Overseas Contracts: To supplement her WNBA earnings, Latta played professionally in countries like Turkey and Israel during the off-seasons. Overseas contracts often offer more lucrative compensation, contributing significantly to her overall income.
• Endorsements and Sponsorships: Latta’s prominence in women’s basketball attracted various endorsement deals. Notably, in 2012, she partnered with Ampro Industries, Inc., becoming a face for their advertising campaigns. Such endorsements provided additional revenue streams beyond her playing contracts.
• Coaching and Media Roles: Post-retirement, Latta transitioned into coaching, serving as an assistant coach at the University of North Carolina. Additionally, she expanded into media, providing basketball analysis for ESPN’s ACC Network. These roles not only kept her connected to the sport but also offered substantial income opportunities.

Ivory Latta’s Estimated Net Worth

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Ivory Latta built her wealth through a successful basketball career, playing in the WNBA, competing overseas, and later taking on coaching and media roles. As of 2025, her net worth is estimated to be around $5 million. This figure reflects her earnings from professional contracts, endorsement deals, and post-retirement ventures.

While WNBA salaries are lower than their NBA counterparts, Latta maximized her income through overseas play and sponsorships. Her continued work in coaching and broadcasting ensures she remains financially stable beyond her playing days.

Ivory Latta’s Post-Retirement Career and Financial Ventures

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After concluding her professional playing career, Latta seamlessly transitioned into roles that leveraged her extensive basketball experience:

• Coaching: Latta returned to her alma mater, the University of North Carolina, serving as an assistant coach. In this capacity, she mentored young athletes, imparting her knowledge and passion for the game.
• Media Engagements: Expanding her horizons, Latta took on the role of a college basketball analyst for ESPN’s ACC Network. Her insights and firsthand experience provided valuable perspectives to audiences, enhancing her presence in sports media.
• Authorship: In 2017, Latta published her autobiography, “Despite the Height,” sharing her journey and challenges faced as a professional athlete. This venture not only diversified her income but also solidified her status as an influential figure in sports literature.

Through these endeavors, Ivory Latta has successfully diversified her career, ensuring financial stability while continuing to contribute to the basketball community.

Featured image: Instagram.com